Tavoron Announces Unified Brand Structure to Enhance Customer Experience and Strengthen Market Presence

Eagan, MN – Tavoron, a leader in automation distribution, systems integration, and compressed air solutions, today announced a unified brand initiative that brings its group of companies together under the Tavoron name. This strategic shift aligns all divisions, segments, and capabilities to create a more connected and customer-focused experience while preserving the trusted teams, service, and solutions customers rely on.

Under the new structure, long-standing divisions – including Accu Tech USA, AIM Companies, Celco, DevLinks, HTE Technologies, JHFOSTER, PTS Products, Sensors Incorporated, and Sensors Integration – will continue operating with their existing names but will now be visually represented as Tavoron paired with a division identifier. The update strengthens brand clarity while preserving the local relationships, expertise, and identities that customers trust.

“Bringing our companies together under one brand allows us to show customers the full strength of our organization while keeping the local service model they value,” said Nicholas Martino, CEO of Tavoron. “This alignment strengthens how we deliver expertise, expands access to resources, and ensures our customers experience Tavoron in a clearer, more connected way.”

What’s Not Changing
Customers will continue to work with the same teams, in the same locations, with the same service and support processes they rely on today.
• No changes to ordering, billing, accounting, or service workflows
• No changes to contacts, phone numbers, or support teams
• No changes to product lines, service offerings, or technical support
• No changes to operating structures within established territories

The brand consolidation reflects visual updates only. Customers do not need to update supplier records, accounting systems, or any existing business information.

    Strengthening Our Customer Network
    The unified brand enhances Tavoron’s position as an integrated partner by providing:

    • Local expertise through trusted regional divisions
    • National resources and expanded technical capabilities
    • Cross-functional solutions in automation, integration, and compressed air
    • Streamlined access to engineering, support, and product offerings across the organization

    “This is a brand evolution, not an operational change,” said Christie Koester, Vice President of Marketing. “Our customers will continue to receive the same reliable service from the same people, now backed by an even stronger, more unified organization.”

    Brand updates will roll out in phases throughout 2026, beginning with digital platforms, followed by printed materials. Tavoron will also begin transitioning individual division websites into a unified Tavoron.com experience to help customers more easily navigate solutions across all divisions. Learn more on the Tavoron website here.